Six projects, two years. Brands, websites and the software behind them - each one briefed, designed, built and locked down by the same two people.
A company that had outgrown its first logo and its first website at the same time. We started from the name and worked outward - a mark, a type system, a palette with rules attached - then built the site on the same grid.
Every Monday someone spent the morning moving numbers between three systems by hand. Now a pipeline does it before anyone is in, with a person signing off at the one step that needs judgement.
A shared spreadsheet had become the system of record for three departments. We replaced it with a small web app built around how the teams actually work - roles, validation on every field, and a history of who changed what.
A growing product wanted a second opinion on its sign-in before a bigger launch. We found a weakness in how sessions were handled, walked the team through it, then rebuilt login with rate limiting and audit logging in place.
Paid traffic was landing on a homepage built to say everything, and most visitors left without doing anything. We built one page around one action, with proof placed exactly where the doubts come up.
A launch that needed to be seen rather than skimmed. Scroll-driven motion on a type system with room to perform - and a performance budget set before the first animation, so it still loads fast on a phone.
(01)Brand & website · 2026
...and a site that finally matches the company behind it.
A company that had outgrown its first logo and its first website at the same time. It needed one identity it could grow into, and a site that stopped apologising for itself.
Started from the name and worked outward: a mark, a type system and a palette with rules attached, then a site built on the same grid. One team, so nothing was lost between the brand guide and the build.
A brand that holds together from the business card to the checkout page, and a site the team can edit without breaking it.
(02)AI automation · 2026
A weekly copy and paste job, running start to finish on its own.
Every Monday someone spent the morning moving numbers between three systems by hand. It was slow, it was dull, and once a month it was wrong.
Mapped the job step by step, then handed the repetitive parts to an automated pipeline - with a person signing off at the one point that needs judgement, and a log of every run.
The report is ready before anyone is in. The person who used to build it now checks it instead.
(03)Web app · 2025
One tool in place of the spreadsheet three teams kept breaking.
A shared spreadsheet had become the system of record for three departments. Every edit risked someone else's formulas, and nobody trusted the totals.
A small web app built around how the teams actually work: roles and permissions, validation on every field, and a history of who changed what. Nothing exotic under it, so it is easy to hand over.
One source of truth, with access that matches each team's job - and a spreadsheet that has quietly been retired.
(04)Security review · 2025
Found it, showed them, then rebuilt it properly.
A growing product wanted a second opinion on its authentication before a bigger launch put more weight on it.
Reviewed the whole sign-in flow, reproduced a weakness in how sessions were handled and walked the team through it. Then rebuilt login, sessions and password reset with rate limiting and audit logging in place.
A login that stands up to the obvious attacks and the less obvious ones, and a written threat model the team keeps using.
(05)Landing page · 2025
Turn clicks into booked calls, and nothing else.
Paid traffic was landing on a homepage built to say everything, and most visitors left without doing anything.
One page built around one action. Copy cut to what a first-time visitor needs, proof placed where the doubts come up, and a booking flow that works one-thumbed on a phone.
A page that asks for one thing and makes it easy to say yes.
(06)Motion site · 2026
The kind of site people send to a friend. Still quick on a phone.
A launch that needed to be seen rather than skimmed, for an audience that has scrolled past every template going.
Scroll-driven motion on a type system with room to perform - and a performance budget set before the first animation, with every effect falling back cleanly when motion is turned down.
A site that gets passed around for how it feels, and still loads fast on a phone.